In the pink city of Jaipur—where heritage shines through every handcrafted detail—Eternal Bling was born out of bold choices, quiet resilience, and a deep love for meaningful design.
Our founder, Dilasha Goyal, an engineer with a Master’s in International Business, spent years in the corporate world mastering precision and strategy. But after the birth of her child, she felt a powerful shift. Instead of returning to her job, she chose to build something of her own—something beautiful, intentional, and rooted in India’s artisanal legacy.
So she did the unexpected—
she stepped away from her career and launched Eternal Bling, a jewelry brand from her living room, fueled by passion, vision, and a newborn by her side.
But she didn’t walk the journey alone. Her husband, Abhishek Mittal, became her anchor, offering unwavering support while managing his own venture. From late-night brainstorming to early-morning logistics, he stood beside her as she transformed an idea into a fast-growing label.
Together with Jaipur’s master artisans, she began blending centuries-old craftsmanship with clean, minimalist silhouettes. The result was a fresh design language—luxurious yet understated, traditional yet modern, timeless yet wearable every day.
What started as a one-woman dream is now a rising contemporary jewelry brand—Eternal Bling—built on intention, authenticity, and the belief that true luxury lies in the details.
Today, each piece reflects our core philosophy:
heritage in the craft, elegance in the form, and simplicity in the soul.
From Jaipur to the world—
We create jewelry for women who appreciate subtle luxury, meaningful artistry, and design that speaks softly, yet leaves a lasting impression.
